TOURISMUSEXPERTEN – the specialists for Hotel marketing, hotel sales, hotel communication and Digitalization in the hotel industry
Unfortunately, being a guest in a hotel does not mean knowing the hotel industry and its unique needs and challenges. Many guests – and many marketing agencies – are dazzled by the glittering glow of a hotel lobby and the ease and friendliness of the hotel staff and think: We can do hotels too. They just can't! And this is where they come into play TOURISMUSEXPERTEN a. Our experts for Hotel advice, Hotel marketing, Hotel sales, Hotel communication and Digitalization have completed in-depth training in the hotel industry and have worked in large chain hotels as well as for individual, owner- and family-run hotels. Or even grew up in a hotel, like the founder of the TOURISMUSEXPERTEN.
No more time to host?
We understand the challenges of our hotel customers very well. Too little time for the role of host, always looking for employees, the everyday balancing act between reception, kitchen, housekeeping, spa and the constant pressure to increase occupancy while increasing the average rate. And that despite increasing competition. And then keep an eye on all the source codes - always with the aim of not becoming too dependent on OTAs like Booking & Co., but the direct bookings to increase.
Which communication channels are important?
How do I reach new customers? Who exactly are the right customers, i.e. the ideal target group? On which channels can I reach my guests with which messages – and at what price? What do my guests expect when they see my Website visit and why do they drop out while booking online? Where can I reach important influencers and which ones? Influencers or Journalists are important for my hotel? How do I set a successful one? Our Newsletter on – GDPR compliant of course. At what time do I send this so that I achieve an open rate of 30% and, if possible, a click rate of 10%? How do I be effective? Content Marketing and how do I build my hotel blog so that it offers my guests added value, but at the same time Search Engine optimization supports. When to do Google Ads Does it make sense or does it even make sense to sell my hotel based on the price?
Too few direct bookings?
Why do I only generate so few? direct bookings about my hotel website, do I have the right booking engine (IBE), is my website ranked well, and how do I best respond to the critical ones? Reviews? Or maybe I should also respond to the good reviews? And where is my hotel actually rated and can't that be summarized in one tool? Questions after questions… all you really want to do is be a good host and pamper and delight your guests.
We have your back
We have your back and your employees’ back – because we have addressed exactly these types of questions with our unique solution DNAmics-Principle specialized. We take on everything from individual projects to complete marketing, online sales and communication work and bring your guests to the reception. From there you have to take over again. Call us or send us a short message Mail with a suggested date. We will visit you – no matter how hidden your hotel is in Germany, Austria, South Tyrol or German-speaking Switzerland. Of course free of charge and without obligation. Simply click here to contact us.
